Application of AI in Business
The ‘Application of AI in Business’ course by ASTML equips professionals with practical knowledge of AI tools and strategies. It covers data- riven decision-making, automation, customer insights, and AI integration to boost efficiency and innovation. Ideal for managers and entrepreneurs aiming to harness AI for competitive business advantage.
About The Program
The ‘Application of AI in Business’ course by ASTML is a flexible, part-time online program made up of five individual Modules, each one week in duration. Designed for professionals, the course explores key areas including:
Module 1: Data Approach and Strategy
This module introduces participants to the foundations of data-driven business practices. It focuses on identifying valuable data sources, structuring data pipelines, and developing strategies to collect, manage, and utilize data effectively to support AI initiatives and business objectives.
Module 2: AI Strategy and Competitive Advantage
Explore how businesses can integrate AI into their core strategies to drive innovation and outperform competitors. This module examines frameworks for AI adoption, value creation through AI, and how to align AI capabilities with organizational goals to build long-term competitive advantage.
Module 3: Generative AI and Large Language Models
Dive into the transformative world of generative AI, including tools like ChatGPT and other large language models. Participants will learn how these technologies work, their applications in various industries, and how they can be leveraged to improve productivity, content creation, and customer engagement.
Module 4: Leading AI Transformation and Change Management
Successful AI adoption requires more than just technology—it needs strong leadership. This module focuses on the human and organizational side of AI transformation, covering leadership strategies, change management principles, and how to build AI-ready teams and cultures.
Course Delivery Features:
For each Module, a 1 hour interactive session per week with faculty
4-6 additional hours of individual study per week
Small group discussions in groups
Delivered on successful completion of all Modules and Capstone projects
Course Director
Course Director, AI
Professional Overview
Rajeev brings a unique combination of deep enterprise technology leadership and hands-on experience of AI in a Business context. He has over 25 years of experience in managing complex enterprise transformations, stakeholder management across levels and technology adoption challenges. The last 4 years have seen him focus on AI business propositions, Go-to-market planning and AI Literacy, thereby bridging the critical gap between technological possibility and business reality.
“My goal is to ensure that every executive leaves our programmes not just understanding AI, but equipped with a clear roadmap for turning AI potential into business reality.” – Rajeev
As Course Director for AI:
- Impact appreciation Rajeev transforms complex AI concepts into byte-sized business courses, enabling executives and leaders to understand AI from a Business perspective and appreciate it’s impact with confidence and clarity.
- Practical Business Focus Rajeev’s approach to AI Literacy is grounded in real-world business applications rather than theoretical concepts. His extensive enterprise experience ensures that every learning module directly addresses the challenges and opportunities that business leaders face in their AI journey. He understands the nuances of organizational cultures and market dynamics across different regions, bringing valuable global insights to AI strategy development.
- Executive Communication Excellence With decades of experience presenting to and working with senior executives, Rajeev excels at translating complex technical concepts into strategic business language that resonates with decision-makers.
- Business-first and Technology Second, Rajeev helps executives to make informed decisions about AI. His AI Literacy programmes prioritize Industry-relevant applications, Governance-embedded approaches to implementation and organizational impact over technical details.
Programme Curriculum Outcomes
- Designs comprehensive AI literacy curricula tailored to help different organizational levels achieve clarity on how AI can drive business value
- Creates modular learning pathways that can be customized for specific industries and roles with comprehensive awareness of Ethics and Risks.
- Develops practical assessment frameworks to measure learning outcomes and business impact
Professional Commitment
Rajeev is committed to democratizing AI knowledge and ensuring that business leaders have the understanding and confidence needed to responsibly harness AI’s potential. His mission is to bridge the gap between AI’s technical complexity and business reality, enabling organizations to become truly AI-ready.