Description

The ‘Application of AI in Business’ course by ASTML is a flexible, part-time online program made up of five individual Modules, each one week in duration. Designed for professionals, the course explores key areas including:

Module 1: Data Approach and Strategy

This module introduces participants to the foundations of data-driven business practices. It focuses on identifying valuable data sources, structuring data pipelines, and developing strategies to collect, manage, and utilize data effectively to support AI initiatives and business objectives.

Module 2: AI Strategy and Competitive Advantage

Explore how businesses can integrate AI into their core strategies to drive innovation and outperform competitors. This module examines frameworks for AI adoption, value creation through AI, and how to align AI capabilities with organizational goals to build long-term competitive advantage.

Module 3: Generative AI and Large Language Models

Dive into the transformative world of generative AI, including tools like ChatGPT and other large language models. Participants will learn how these technologies work, their applications in various industries, and how they can be leveraged to improve productivity, content creation, and customer engagement.

Module 4: Leading AI Transformation and Change Management

Successful AI adoption requires more than just technology—it needs strong leadership. This module focuses on the human and organizational side of AI transformation, covering leadership strategies, change management principles, and how to build AI-ready teams and cultures.