Description
About The Program
The “Understanding AI in Business” course at ASTML equips professionals with essential knowledge of AI technologies and their impact on modern business. It focuses on practical applications, strategic integration, and ethical use of AI. Designed to enhance decision-making and innovation, the course prepares learners for AI-driven business transformation.
The course comprises three modules, each spanning one week, designed to provide a comprehensive understanding of AI in a business context.
Module 1: AI Fundamentals and Business Context
This module introduces the core concepts of artificial intelligence and explores its relevance and impact on modern business. Participants will gain foundational knowledge necessary to understand how AI is reshaping industries and driving innovation.
Module 2: AI Applications Across Business Functions
In this module, learners will examine how AI is applied across key business areas such as marketing, finance, operations, and customer service. Real-world examples and case studies will illustrate how AI enhances efficiency, personalization, and strategic decision-making.
Module 3: AI Ethics, Risk Management, and Governance
The final module addresses the critical issues of AI ethics, responsible use, and governance. It provides insights into managing AI-related risks and ensuring compliance with ethical and legal standards, helping participants apply AI responsibly within their organizations.
