Understanding AI in Business
This course explores how artificial intelligence transforms industries by enhancing decision-making, efficiency, and innovation. It covers key AI concepts, real-world applications, ethical considerations, and strategic implementation. Ideal for professionals seeking to leverage AI for competitive advantage and informed business strategies in today’s digital economy.
About The Program
The “Understanding AI in Business” course at ASTML equips professionals with essential knowledge of AI technologies and their impact on modern business. It focuses on practical applications, strategic integration, and ethical use of AI. Designed to enhance decision-making and innovation, the course prepares learners for AI-driven business transformation.
The course comprises three modules, each spanning one week, designed to provide a comprehensive understanding of AI in a business context.
Module 1: AI Fundamentals and Business Context
This module introduces the core concepts of artificial intelligence and explores its relevance and impact on modern business. Participants will gain foundational knowledge necessary to understand how AI is reshaping industries and driving innovation.
Module 2: AI Applications Across Business Functions
In this module, learners will examine how AI is applied across key business areas such as marketing, finance, operations, and customer service. Real-world examples and case studies will illustrate how AI enhances efficiency, personalization, and strategic decision-making.
Module 3: AI Ethics, Risk Management, and Governance
The final module addresses the critical issues of AI ethics, responsible use, and governance. It provides insights into managing AI-related risks and ensuring compliance with ethical and legal standards, helping participants apply AI responsibly within their organizations.
Course Delivery Features:
For each Module, a 1 hour interactive session per week with faculty
4-6 additional hours of individual study per week
Small group discussions in groups
Delivered on successful completion of all Modules and Capstone projects
Course Director
Course Director, AI
Professional Overview
Rajeev brings a unique combination of deep enterprise technology leadership and hands-on experience of AI in a Business context. He has over 25 years of experience in managing complex enterprise transformations, stakeholder management across levels and technology adoption challenges. The last 4 years have seen him focus on AI business propositions, Go-to-market planning and AI Literacy, thereby bridging the critical gap between technological possibility and business reality.
“My goal is to ensure that every executive leaves our programmes not just understanding AI, but equipped with a clear roadmap for turning AI potential into business reality.” – Rajeev
As Course Director for AI:
- Impact appreciation Rajeev transforms complex AI concepts into byte-sized business courses, enabling executives and leaders to understand AI from a Business perspective and appreciate it’s impact with confidence and clarity.
- Practical Business Focus Rajeev’s approach to AI Literacy is grounded in real-world business applications rather than theoretical concepts. His extensive enterprise experience ensures that every learning module directly addresses the challenges and opportunities that business leaders face in their AI journey. He understands the nuances of organizational cultures and market dynamics across different regions, bringing valuable global insights to AI strategy development.
- Executive Communication Excellence With decades of experience presenting to and working with senior executives, Rajeev excels at translating complex technical concepts into strategic business language that resonates with decision-makers.
- Business-first and Technology Second, Rajeev helps executives to make informed decisions about AI. His AI Literacy programmes prioritize Industry-relevant applications, Governance-embedded approaches to implementation and organizational impact over technical details.
Programme Curriculum Outcomes
- Designs comprehensive AI literacy curricula tailored to help different organizational levels achieve clarity on how AI can drive business value
- Creates modular learning pathways that can be customized for specific industries and roles with comprehensive awareness of Ethics and Risks.
- Develops practical assessment frameworks to measure learning outcomes and business impact
Professional Commitment
Rajeev is committed to democratizing AI knowledge and ensuring that business leaders have the understanding and confidence needed to responsibly harness AI’s potential. His mission is to bridge the gap between AI’s technical complexity and business reality, enabling organizations to become truly AI-ready.