About The Programme

This 100% online, part-time Master of Science in Digital Marketing is designed for graduates and professionals who want to build the strategic and analytical skills needed to succeed in today’s fast-moving digital marketplace. Delivered by Coventry University Online in collaboration with ASTML, the programme is well-suited to those with a background in business, media, communications or management, as well as professionals currently working in marketing, sales, advertising or business development who wish to formalise and expand their expertise, and freelancers or content creators looking to strengthen their proficiency with a recognised academic qualification.

Coventry University was ranked in the Top 100 in the world for international outlook (THE World University Rankings 2025) and holds 5 QS Stars for Teaching and Employability. The programme is accredited by the Chartered Institute of Marketing (CIM), giving eligible graduates access to modular exemptions towards a professional CIM qualification.

What You’ll Study

The programme covers the core disciplines of modern digital marketing practice, including digital marketing strategy and planning, data analytics for marketers, brand storytelling and content marketing, and the contemporary issues shaping the digital marketing era, such as data privacy, ethical AI and emerging technologies. Students conclude their studies with an independent dissertation project.

The curriculum is designed to build data-driven decision-making and strategic thinking alongside creative and leadership capability, drawing on real-world case studies, live projects and current industry tools to connect academic theory with day-to-day professional practice.

Careers and Opportunities

On successful completion of the programme, graduates will have developed the knowledge and skills to progress into a wide range of digital marketing roles. Students successfully completing this degree could develop careers as digital marketing managers, SEO specialists, social media strategists, content marketing managers, PPC managers and marketing data analysts.

Graduates may explore opportunities within e-commerce businesses, marketing and advertising agencies, in-house brand and communications teams, and organisations across virtually every sector where digital marketing capability is in demand.

Please note that further study opportunities are subject to competitive application, availability, meeting any applicable visa requirements and additional costs may apply.

Online Delivery

This programme is delivered 100% online by Coventry University Online in collaboration with ASTML. Students may study from any location without the need to attend a physical campus. All teaching, assessments and student support are accessible via the Coventry University online learning platform.

For full course details, module information, accreditation, entry requirements and fees, please visit the official Coventry University course page: https://www.coventry.ac.uk/online/course/digital-marketing-msc/